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Utami, W.N. and Juanda, T.A. 2022. THE EFFECT OF PRICE DISCOUNT AND ELECTRONIC WORD OF MOUTH ON IMPULSE BUYING AT MARKETPLACE SHOPEE: Study on Students of Universitas Indonesia Membangun Bandung. Journal of Business and Management INABA (JBMI). 1, 02 (Dec. 2022), 136–152. DOI:https://doi.org/10.56956/jbmi.v1i02.122.