UTAMI, Widyastuti Nurmalia; JUANDA, Trysna Aditiya. THE EFFECT OF PRICE DISCOUNT AND ELECTRONIC WORD OF MOUTH ON IMPULSE BUYING AT MARKETPLACE SHOPEE: Study on Students of Universitas Indonesia Membangun Bandung. Journal of Business and Management INABA (JBMI), [S. l.], v. 1, n. 02, p. 136–152, 2022. DOI: 10.56956/jbmi.v1i02.122. Disponível em: https://journals.inaba.ac.id/index.php/jbmi/article/view/122. Acesso em: 5 may. 2024.