Utami, W. N. and Juanda, T. A. (2022) “THE EFFECT OF PRICE DISCOUNT AND ELECTRONIC WORD OF MOUTH ON IMPULSE BUYING AT MARKETPLACE SHOPEE: Study on Students of Universitas Indonesia Membangun Bandung”, Journal of Business and Management INABA (JBMI), 1(02), pp. 136–152. doi: 10.56956/jbmi.v1i02.122.