Utami, Widyastuti Nurmalia, and Trysna Aditiya Juanda. “THE EFFECT OF PRICE DISCOUNT AND ELECTRONIC WORD OF MOUTH ON IMPULSE BUYING AT MARKETPLACE SHOPEE: Study on Students of Universitas Indonesia Membangun Bandung”. Journal of Business and Management Inaba 1, no. 2 (December 10, 2022): 136–152. Accessed November 22, 2024. https://journals.inaba.ac.id/index.php/jbmi/article/view/122.