Journal of Business and Management Inaba
Journal of Business and Management Inaba was established in 2022 as an e-journal publication focused on research findings of economic empowerment strategy, it is a refereed journal, double-blind peer-reviewed, scientific journal, collaborated and published by Inaba University, Bandung City, West Java, Indonesia. This journal is published in English and in two issues per year (June and December). Vision: This journal adopts a vision to disseminate and enlighten all aspects of economic empowerment strategy around the world. Mission: 1. To generate knowledge on the economic empowerment strategy based on various research findings; and 2. To do research dissemination and collaboration among parties who intends in research on economic empowerment strategy.
The Role Of User Satisfaction In Influencing The Quality Of Information And Shopee Chatbot Services On Continuation Intention
This study aims to analyze the effect of information quality and service quality of the Shopee chatbot on users' continuance intention with user satisfaction as a mediating variable. This research employed a quantitative approach using primary data collected through questionnaires distributed to 160 Shopee users in Kudus Regency who had used the Shopee chatbot service. The sampling technique used purposive sampling, while data analysis was conducted using Structural Equation Modeling (SEM) based on Partial Least Square (PLS) with SmartPLS software. The results showed that information quality and service quality have a positive and significant effect on continuance intention. In addition, user satisfaction also has a positive and significant effect on continuance intention. Information quality and service quality were proven to significantly influence user satisfaction. Furthermore, user satisfaction was able to mediate the relationship between information quality and service quality on continuance intention. These findings indicate that accurate information, responsive service, and user satisfaction are important factors in increasing users' intention to continuously use the Shopee chatbot service. Therefore, improving chatbot performance through better information quality and service quality can strengthen user loyalty toward digital services.
Copyright (c) 2026 Ulil Albab, Agus Supriyanto https://creativecommons.org/licenses/by-nd/4.0
Entrepreneurial Innovation And Competitive Performance Of Small And Medium Enterprises: Evidence From Emerging Economies
This study examines entrepreneurial innovation as a driving force towards competitive performance in SMEs. The objectives of the study were to determine the effect of product innovation on customer satisfaction, to ascertain the effect of process innovation on customer retention, to establish the effect of market innovation on brand awareness, and to determine the effect of technology innovation on competitive advantage. The population of the study is one hundred and seventy-eight (178) registered SMEs of livestock farms in Ibadan, Oyo State, who deal with animal production, feed formulation and processing, distribution and retail of livestock products, and sales. The study made use of a census survey, due to the very tiny population, in which one hundred and fifty-two (152) was used as the sample size. A questionnaire was used to gather primary data, which was then subjected to regression analysis using the Statistical Package for Social Sciences (SPSS). The findings showed that: market innovation has a significant impact on brand awareness (R2 = 0.880, p < 0.005); product innovation has a significant impact on customer satisfaction (R2 = 0.768, p < 0.005); process innovation has a significant impact on customer retention (R2 = 0.453, p < 0.005); and technology innovation has a significant impact on competitive advantage (R2 = 0.823, p < 0.005). The competitive performance of SMEs was shown to be significantly impacted by entrepreneurial innovativeness, and it is advised that business owners implement a management strategy that makes use of entrepreneurial innovativeness as a tool for boosting firm competitiveness.
Copyright (c) 2025 Daniel Oyalakun, Emmanuel Olusola Ojo, Samuel Olufemi Omoyele, Sekinat Arike Sanni Bamigbade, Felix Ayotomiwa Olabisi, Comfort Inioluwa Oyalakun https://creativecommons.org/licenses/by-nd/4.0
The Impact Of Disclosing Environmental Sustainability Practices On Improving Investor Decisions
This research aims to assess the level of disclosure regarding the dimensions of sustainable development (economic, social, and environmental) in companies, and to demonstrate the impact of this disclosure on investment decisions. The research stems from the fact that sustainable development has become a global imperative requiring transparency, especially in light of rapid industrial growth and its impact on these three dimensions. The research employed a descriptive-analytical approach, using data collected from a sample of companies in Babylon Governorate (N=80). The descriptive statistics revealed a general consensus among the sample regarding the importance of all study variables, with the averages for the four dimensions exceeding the hypothetical mean (3). Furthermore, opinions on investment decisions were characterized by a high degree of homogeneity. The main findings revealed a disparity in the perceived importance of the dimensions; the economic and social development dimensions recorded the highest averages, indicating that companies focus on disclosures with direct impact. In contrast, the environmental development dimension ranked lowest, indicating a relative weakness in its integration within the disclosure process that influences investment decisions. The research concluded that it is necessary to enhance environmental disclosure to ensure balance across the dimensions of sustainable development, standardize social disclosure criteria, and raise awareness among management and investors to enable them to use sustainability information more effectively in investment decision-making.
Copyright (c) 2025 Ahmed Kadhim Idan https://creativecommons.org/licenses/by-nd/4.0
The Effect Of Product Quality, Price, And Service Quality On Customer Loyalty at PT. Mitra Niaga Sentratama
The objective of this study is to ascertain how consumer loyalty is at the Mitra Wholesale Store on Kamasan Banjaran Main St. is impacted by service quality, product quality, and price. Customers of Mitra Store made up the study's population, and 80 respondents were included in the sample utilizing non-probability sampling and accidental procedures. Data was gathered via a questionnaire, and the analytic method was multiple linear regression analysis using SPSS statistical software. The t-test was employed in conjunction with the F-test for hypothesis testing. The study's findings indicate that customers who purchase goods from the Mitra Store on at least a twice-weekly basis exhibit a degree of susceptibility to the prices, product quality, and service quality of the store. At Mitra Store, however, judgements to buy products are positively and significantly impacted by the simultaneous test
Copyright (c) 2025 Alexander Patrick Sinamo, Dadan Abdul Aziz Mubarok https://creativecommons.org/licenses/by-nd/4.0
A Literature Review On Turnover Intention Analysis: The Effect Of Leadership Style, Compensation, and Work Environment
Employee turnover intention remains a persistent challenge for organizational sustainability, yet recent studies often examine leadership style, compensation, and work environment in isolation rather than in an integrated framework. This literature review seeks to address this gap by synthesizing findings from fifteen peer-reviewed articles published between 2022 and 2025. A systematic review approach was employed, with inclusion criteria focusing on empirical studies that explicitly analyzed the three variables in relation to turnover intention. The synthesis reveals consistent patterns: authoritarian leadership tends to heighten turnover intention, while transformational, participative, and supportive leadership styles mitigate it; compensation fairness and adequacy are repeatedly linked to reduced turnover intention; and positive work environments characterized by inclusivity, safety, and work–life balance foster retention, whereas stressful or unsupportive climates intensify turnover risks. Notably, several studies highlight tensions between compensation adequacy and leadership style, suggesting that supportive leadership may partially offset compensation dissatisfaction. By integrating these variables, the review contributes theoretically by clarifying how leadership, compensation, and environment interact as complementary retention mechanisms, and practically by underscoring the need for holistic HRM (Human Resource Management) strategies that combine leadership development, equitable compensation systems, and supportive workplace cultures
Copyright (c) 2026 Gurawan Dayona Ismail, Lia Agustianti Ghemy https://creativecommons.org/licenses/by-nd/4.0
Navigating Organizational Change In Streaming Platforms: A Systematic Literature Review
Despite the rapid growth and disruption introduced by streaming platforms in the media industry, little is known about how these organizations experience and manage internal change. Organizational change in this context is driven by evolving technologies, audience behaviors, and competitive dynamics. To better understand how streaming platforms navigate such change, a systematic literature review is conducted. We categorize existing research into major themes, including strategic adaptation, structural transformation, and innovation capabilities. We analyze the core characteristics of organizational change within streaming services, discuss theoretical and practical challenges, and highlight implications for both scholars and industry leaders. Finally, we propose future research directions to deepen our understanding of change management in digital platform environments.
Copyright (c) 2025 Arief Rachmansyah, Malika El Khaldi https://creativecommons.org/licenses/by-nd/4.0
Workforce Diversity And Employee Performance: Evidence From Selected Fast-Food Centres In Osun State, Nigeria
Workforce diversity has emerged as a critical element in today’s organizational landscape, particularly in service-driven industries where interactions, collaboration, and innovation are central to performance. However, managing diversity effectively remains a significant challenge, especially in developing economies such as Nigeria. This study investigates the influence of workforce diversity on employee performance in selected fast-food centres in Osun State. Adopting a quantitative research approach and a descriptive-causal comparative design, primary data were gathered through 150 structured questionnaires administered to employees, with 135 valid responses analyzed using descriptive statistics and regression analysis. Findings revealed that workforce diversity significantly predicts employee performance (R = 0.742, R² = 0.550, p < 0.05), which confirmed that diversity accounted for 55% of performance variation. Specifically, age, gender, and ethnic diversity had strong positive effects, while religious diversity showed a modest but positive influence. The findings underscore the importance of inclusive workplace practices in enhancing collaboration, efficiency, and customer satisfaction. The study recommends that fast-food organizations institutionalize diversity management policies, implement diversity awareness and sensitivity training, and adopt equitable recruitment and promotion strategies to maximize performance outcomes.
Copyright (c) 2025 Ayodeji Muyideen Awolaja, Olumayowa Kabir Otulana, Olatunde Misbaudeen Osuolale, Alirat Molade Ibrahim Ahmed, Sunday Adeniyi Olasehinde https://creativecommons.org/licenses/by-nd/4.0
Investigating The Relationship Between Fdi Inflows And Economic Recovery In Selected Conflict-Affected And Fragile States
This study examined the connection between economic recovery and foreign direct investment (FDI) inflows in a few conflict-affected and fragile states: Yemen, Somalia, South Sudan, Afghanistan, and the Democratic Republic of the Congo (DRC) between 2010 and 2022. It investigates how FDI interacts with conflict intensity and institutional quality to shape recovery trajectories, drawing on modernization theory and conflict economics. The study uses panel regression techniques alongside qualitative insights derived from interviews and observations to evaluate the effects of conflict intensity (deaths from battle), institutional quality (governance indicators), and foreign direct investment (FDI) (as a percentage of GDP) on real GDP per capita growth. It employs an ex-post facto research design and utilizes secondary data from the World Bank, UNCTAD, and ACLED. According to descriptive research, FDI inflows are moderate and erratic, averaging 1.85% of GDP, and are mostly concentrated in extractive industries with little impact on employment. Furthermore, institutional quality has a marginally significant beneficial impact on recovery, but foreign direct investment has a negative but statistically negligible effect. The consistently large positive link between conflict intensity and economic recovery shows the growth effects of aid and rebuilding flows during war episodes. Overall, the results indicate that capital investment and rebuilding dynamics are more important for recovery in fragile nations than foreign direct investment (FDI), with poor institutions limiting the transformative potential of FDI. Recommendations include enhancing governance and judiciously allocating FDI to promote productivity, inclusive growth, and technology transfer.
Copyright (c) 2025 Anthony Oyamendan, Babatunde Afolabi, Debo-Ajagunna Adebolanle, Olaoluwa Omotayo Olanipon, Egunlusi Femi Bamidele https://creativecommons.org/licenses/by-nd/4.0
Taxpayers' Self-Efficacy And E-Tax System Adoption: The Moderating Role Of Business Location In South- West Nigeria
This study explored how taxpayers' self-efficacy relates to the adoption of e-tax systems, with a focus on the moderating role of business location in Southwest Nigeria. It aimed to determine the influence of taxpayers’ self-efficacy on e-tax adoption, examine its effect on business location, evaluate how location impacts e-tax adoption, and assess whether business location moderates the link between self-efficacy and e-tax adoption. A descriptive survey research design was employed, with a quantitative, deductive, and positivist approach. The study targeted all 23,289 registered SMEs in Southwest Nigeria, as reported by SMEDAN in 2023. A sample of 393 SMEs was selected using Taro Yamane’s formula and a multistage sampling technique. Data was analyzed using descriptive and inferential statistics, including logistic regression and the Sobel test. Findings revealed that taxpayers’ self-efficacy positively, though insignificantly, affects e-tax adoption (β = 0.32, p = 0.126). However, self-efficacy significantly influences business location (β = 0.78, p = 0.004), and business location significantly impacts e-tax adoption (β = 0.55, p = 0.011). Notably, business location significantly moderates the relationship between self-efficacy and e-tax adoption (moderating effect = 3.66, p = 0.0021). The study concludes that business location plays a crucial moderating role. It recommends that tax authorities (FIRS and SIRS) conduct regular training to enhance taxpayers’ digital competence and confidence.
Copyright (c) 2025 Bojuwon, Babatunde , Bamisaye, Abiloro, Lawal https://creativecommons.org/licenses/by-nd/4.0
Tax Strategies And Compliance In South-West Nigeria
Tax compliance remains a significant challenge in developing economies, where inadequate tax strategies and weak enforcement mechanisms hinder effective revenue generation and economic development. Given the issues, this study aims to examine the impact of tax strategies on tax compliance in South-West Nigeria. Specifically, the study seeks to: assess the effect of tax planning strategies on tax compliance, evaluate the influence of compliance and risk management strategies on tax compliance, investigate the impact of tax avoidance strategies on tax compliance, and determine the moderating effect of regulatory enforcement on the relationship between tax strategies and tax compliance in South-West Nigeria. A cross-sectional survey design was adopted, targeting a population of 159,000 taxpayers and 8,818 SIRS staff with a sample size of 399 and 383 respondents. Data was analyzed using Partial Least Squares-Structural Equation Modeling (PLS-SEM) to establish relationships among the study variables. The findings reveal that tax planning and compliance and risk management strategies positively influence tax compliance, while tax avoidance strategies negatively impact compliance. The study concludes that effective tax planning and robust compliance measures can enhance adherence to tax regulations, with regulatory enforcement playing a crucial role in strengthening compliance efforts. It recommends that tax authorities in South-West Nigeria implement stronger regulatory frameworks, improve taxpayer education, and leverage digital tools to monitor and mitigate tax avoidance practices, thereby fostering a more compliant tax environment.
Copyright (c) 2025 Journal of Business and Management Inaba https://creativecommons.org/licenses/by-nd/4.0
Work Stress And Turnover Intention: The Mediating Role Of Burnout In An Agribusiness Case Study Using The JD-R Model
This study investigates the influence of work stress on turnover intention with burnout as a mediating variable among employees at CV. Cuma Jaya Abadi (CJA), an agribusiness company in West Java. Using a quantitative explanatory design, the research integrates structured interviews, limited direct observation, and questionnaires from 59 employees. Data was analyzed using PLS-SEM with SmartPLS 4.0. Results show that work stress significantly increases burnout and turnover intention. Burnout also mediates the relationship between stress and turnover. These findings underline the importance of managing psychosocial risks in agribusiness to improve employee retention and organizational performance.
HRM Strategies for Managing Generation Z Talent: Understanding Workplace Needs and Motivations
The purpose of this study is to examine the challenges and talent management strategies in managing Generation Z in the workplace. Generation Z, as digital natives, brings significant changes that demand the adaptation of an integrated Human Resource (HR) strategy. The method used is qualitative with a literature review approach, which collects data from various scientific journals, books, and research reports. The results of the study show that companies face challenges in three main aspects: attracting, employing, and retaining Generation Z. In terms of attracting, the challenges are building a strong company image and positive reputation, as well as creating an efficient and digital recruitment process. In terms of employing, the challenges are conducting holistic skill assessments (covering both soft skills and hard skills), implementing an effective and engaging onboarding process, and managing Generation Z's expectations realistically. Meanwhile, to retain Generation Z, companies must address the high turnover rate by providing a positive work environment, clear career development opportunities, and competitive compensation and benefit packages. By implementing these strategies, companies can not only maximize the potential of Generation Z but also be better prepared to face the challenges and opportunities of an increasingly digital future of work.
Copyright (c) 2025 Indri Guslina, Rita Mardiana, Adrian Adha, Ahmad Juhari, Giharjo https://creativecommons.org/licenses/by-nd/4.0
The Attraction Of The Menu Set At Mari Merangkai Bunga Seroja Restaurant In Bandung
This study aims to determine the attractiveness of set menus at Mari Merangkai Bunga Seroja restaurant in Bandung. In this study, a quantitative descriptive method with a Likert scale was used, involving 96 respondents as samples. The questionnaire distributed to respondents focused on several aspects of set menu attractiveness, including food quality, price, theme or concept, and overall dining experience. The data obtained were analyzed using a Likert scale to describe the level of attractiveness of the set menus provided by the restaurant. The results showed that most respondents gave positive ratings to the attractiveness of the set menus at Mari Merangkai Bunga Seroja restaurant. Food quality and price were the main factors influencing the attractiveness of the set menus, with most respondents feeling satisfied with the prices offered in relation to the quality and taste of the food. Additionally, the attractive presentation and the restaurant's ambiance also contributed to a positive experience with the set menu offered. Based on these findings, Mari Merangkai Bunga Seroja restaurant is encouraged to maintain and enhance the appeal of their set menu to attract more visitors
The Influence Of Creative Economic Development On The Tourism Attraction Of Semarang City
The tourism sector plays a key role in increasing investment, foreign exchange earnings, local revenue, and employment. The sector is also responsible for creating and expanding formal and non-formal jobs and enterprises across the country. This study is intended to determine how the influence of Creative Economy Development on Tourism Attraction of Semarang City. In this study the authors used a survey method with descriptive and associative approaches in collecting data the authors also held a questionnaire by taking the population of visitors to the creative economy of Semarang City and using sample selection through the sample random sampling method with an error rate of 10%. Based on the results of the calculations obtained from the Influence Test Results, Creative Economic Development has a significant influence on the Tourism Attraction of Semarang City
Copyright (c) 2024 Journal of Business and Management Inaba https://creativecommons.org/licenses/by-nd/4.0
Implementation Of Marketing Strategies To Increase Sales At The Color Master Paint Shop
The Index of Industrial Production (IIP) in Indonesia continues to increase, showing the progress of the industry in Indonesia. Moreover, the rapid growth of infrastructure and property will require quality paints to beautify and protect the building. The high need for attractive and diverse paint colours is one of the reasons that can be considered especially if a store only sells special editions of certain types of paint according to consumer demand. The method used is a qualitative method with Literature Review (LR). The results of this study suggest that it is necessary to implement a marketing strategy in increasing sales at the Colour Master Paint Shop. In terms of segmentation, the Colour Master Paint Shop has a positive impact, especially on geographical location. There needs to be further segment focus related to the demographic location of the Colour Master Paint Shop. As for the need to innovate product marketing with the help of E-commerce so that targeting is more widespread and sales of the Color Master Paint Shop increase
Market Orientation: Do University Student Experiences Matter? A Case Study Of Second Year University Students In Uganda
Market orientation in the higher education sector is receiving growing scholarly attention. There are several studies which show that market orientation has positive outcomes for organization performance. However, there is a lack of evidence in studies examining the relationship of market orientation and university student experiences in general and in specific Uganda. Hence, this study. A qualitative approach was deemed appropriate for the study. A sample of nine students in their second year of study in the Faculty of Marketing and international Business was used. Personal in-depth interviews using structured open-ended questions were used to examine the variables under study. A qualitative data analysis was carried out which showed that market orientation has many associations with university student experiences. The main themes for market orientation were customer focus and functional orientation which are important in creating and sustaining student experiences. The results showed some lapses in the implementation of market orientation. The findings for the association between study variables were consistent with extant literature except in cases where the study returned mixed results. The main themes for student experiences revealed that self-motivation is very important, gossip can have negative outcomes on student experiences, and though the physical environment is important it had not been well attended to. Lastly, the influence of peers and participation in non-academic activities could have mixed effects.
Live Streaming Sales, Trust, Content Marketing Tiktok Application and Consumer Buying Interest
The number of TikTok users in Indonesia reached 157.6 million users as of July 2024. Important factors in the social media platform include live streaming sales, trust, and content marketing. This study aims to examine how live streaming sales, trust, and content marketing on TikTok affect consumer buying interest. The population in this study is TikTok application users in DKI Jakarta with a sample size of 100 people obtained using the Slovin formula. Sampling was done using purposive sampling techniques. Data analysis using the Partial Least Square - Structural Equation Modeling (PLS-SEM) method with SmartPLS software version 4. The results of the study show that live streaming of sales on the Tik Tok application has an effect on buying interest. Trust has no effect on buying interest on the Tik Tok Application. Marketing Content Affects Buying Interest on the Tik Tok Application
Competitive Advantage Analysis Of MSMES In The Culinary Sector: Reviewing The Influence Of Market Orientation And Green Supply Chain Management
Market orientation, which includes understanding consumer needs, responding to competitors, and coordinating between business functions, is considered a factor that can improve the competitiveness of MSMEs by better adjusting their products and services to consumer preferences. On the other hand, implementing green supply chain management, which focuses on environmentally friendly practices throughout the supply chain, can improve the company's image and operational efficiency, thereby providing a more sustainable competitive advantage. This study aims to analyze the effect of market orientation and green supply chain management on competitive advantage in culinary sector MSMEs. Through survey methods and regression analysis, this study attempts to find the relationship between these variables in the context of MSMEs. The study results concluded that market orientation and green supply chain management positively and significantly affect the competitive advantage of culinary sector MSMEs. These findings are expected to provide insight for MSMEs in the culinary sector about the importance of adopting market orientation and green supply chain management strategies to strengthen their competitive position amidst increasingly tight competition and increasing consumer environmental awareness.
Marketing Communication Effect on Customer Relationship-A New Paradigm Shift in Customer Satisfaction: Evidence from Nigerian Airline Industry
Due to competition that is evolving in Nigerian airline industry and the need to build relationship with customer has results in the aviation sector’s quest to device effective marketing communication elements to generate satisfaction. This study investigated the impact of marketing communication on customer relationships within selected airline companies in Lagos state, Nigeria. Employing a quantitative research design due to the infinite population size, the study utilized a survey method with questionnaires to collect primary data from domestic customers of the chosen airlines. The sample size of 246 was determined using Godden model, employing multistage sampling techniques. A total of 150 questionnaires were gathered for data analysis. Standard multiple regression was employed to analyze the data. The findings indicated that advertising showed a significant relationship with customer relationships (β = .227, t = 2.015, p < .011), and sales promotion also exhibited a positive and significant relationship with customer relationships (β = 0.412, t = 1.925, p = .005). The study concluded that implementing effective marketing communication elements such as advertising and sales promotion by airline management enhances the relationship between the firm and its customers by facilitating interaction between customers and airline service providers. The study recommends that airline service providers should formulate their communication strategies to raise awareness, stimulate interest and desire, and prompt actions among customers toward their services. This approach aims to establish robust customer relationships capable of enduring the dynamic business environment and enhancing customer satisfaction.
The Impact of Physical And Non-Physical Work Environment On Employee Productivity
The objective of this study is to evaluate the influence of the physical and non-physical work environment on employee productivity within the Social and Community Welfare Section of Indragiri Hilir Regency. The research method employed was quantitative. The population under investigation was all civil servants and contract employees in the Social and Community Welfare Section, a total of 32 individuals, with a census sampling technique. Data collection was conducted using questionnaires, while data analysis was performed with the use of SPSS software. The results demonstrated that the physical and non-physical work environment exerts a positive influence on employee productivity.
THE EFFECT OF ORGANIZATIONAL COMMITMENT AND WORK MOTIVATION ON TURNOVER INTENTION AT CV PIRAMIDA JAYA
This research focuses on the turnover rate of CV Piramida Jaya Bandung which varies from 2019 to 2022. However, this research also intends to understand organizational commitment, work motivation, turnover intention, and the extent to which organizational commitment and work motivation influence simultaneously and partially. employee turnover at CV Pyramid Jaya. This study uses a quantitative research design with descriptive and verification methodologies, with data collection through questionnaires, interviews, observations, and literature studies. The study population was all employees of CV Piramida Jaya, totaling 60 people, with a saturation sample which incidentally could represent all employees. Organizational commitment (X1) and work motivation (X2) are independent variables, and turnover intention (Y) is the dependent variable. Validity, reliability, and traditional assumption tests are part of data analysis. Data processing using statistical product and service solution software includes data analysis methods linear regression analysis, correlation, determination, T test, and F. Thus it is hoped that this research can explain the variables that influence CV Piramida Jaya employees' intentions to leave their jobs and offers useful advice for human resource management. According to the results of the questionnaires filled out by respondents, the main cause of employee intention to leave the company is a lack of commitment which is revealed through poor training and lack of employee attendance because it does not support careers and employees. development. Regression analysis and other appropriate statistical methods will be used to analyze the data to determine the impact of organizational commitment and work motivation on turnover intention. Also anticipated from the study findings are ideas or recommendations to improve CV Piramida Jaya's human resource management and better knowledge about the factors that affect the turnover rate in the company.
Copyright (c) 2023 Journal of Business and Management INABA (JBMI) https://creativecommons.org/licenses/by-nd/4.0
Effect Of Service Features, Price, And Service Quality on Online Customer Satisfaction
The purpose of this research is to determine the influence of service features, price and service quality on customer satisfaction of InDrive application service users in Bandung. The method used in this research is a quantitative method with a descriptive and verification approach. The type of data is primary and secondary research data obtained from distributing questionnaires to customers using the InDrive application service. The samples used were 100 respondents. The sampling technique in this research used the Probability Sampling technique. The data analysis methods used are Descriptive Analysis, Classical Assumption Test, Multiple Linear Regression Test, Correlation Coefficient Analysis, Determination Coefficient Analysis and Hypothesis Testing. Descriptive research results show that respondents' responses to Service Features (X1), Price (X2) and Service Quality (X3) resulted in relatively poor ratings. Based on partial test results, the Service Feature variable has a t-value of 2.065 > 1.98498 and a sig value of 0.042 < 0.05. Then the Price variable has a t-count of 3.004 > 1.98498 and a sig value of 0.003 < 0.05. And the Service Quality variable has a t-value of 0.429 < 1.98498 and 0.669 > 0.05.
Gentala Arasy Jambi Museum Promotion Strategy in Increasing Tourist Visits
The large amount of tourist interest has not been supported by adequate facilities. One of them is access to the Gentala Arasy museum through the bridge, there are so many old street vendors who sell without rules so that it seems shabby, the lack of maintenance of lights on the Gentala Arasy bridge and at the Gentala Arasy Museum also affects the attractiveness of the tourist attraction that is the icon of Jambi City. Based on this presentation, we can see that the Gentala Arasy Museum is an interesting tourist attraction to visit, and good management is needed so that tourists who come are amazed and get a good memory of the Gentala Arasy Museum. The collected data is recorded and processed using a computer. The results will be presented in table form and then analyzed quantitatively descriptively. The known formula to determine the level of respondents' conformity between expectations and reality. 5 dimensions of characteristics used by customers in evaluating service quality, namely: reliability, responsiveness, assurance, empathy, tangible.
Personal Selling Done by Raffles Hotel Jakarta’s Salespersons
Personal selling remains a fundamental aspect of modern marketing strategies, particularly in the hospitality industry. This study examines the nuanced techniques employed by salespersons at Raffles Jakarta, a renowned luxury hotel, to effectively engage potential clients and drive sales. Through qualitative analysis, including interviews and observations, the study explores the personalized approaches, relationship-building tactics, and adaptability demonstrated by Raffles Jakarta's sales team. Findings reveal the significance of tailoring sales pitches to individual client preferences, leveraging interpersonal skills to establish trust and rapport, and the importance of continuous adaptation to evolving market dynamics. Insights gleaned from this study contribute to a deeper understanding of effective personal selling practices within the context of upscale hospitality, offering valuable implications for both practitioners and researchers in the field of sales and marketing.
Achieving Customer Satisfaction in Indomaret Bendul Sukatani Retail Business
This study aims to analyse the Promotion Program and Service Quality to Achieve Customer Satisfaction at Indomaret Bendul Sukatani. The data sources in this study are the results of observations, interviews, and documentation. Based on the research conducted, the following results and conclusions were obtained: The promotion process is carried out Continue by cashiers with limited human resources. Competitive prices offered in promotions are one of the more attractive to consumers in shopping. Promotional features in the form of the Indomaret Poinku application help increase consumer interest in shopping at Indomaret Bendul Sukatani. Factors that can be improved provide an understanding of the advantages of the Indomaret Poinku application purple program. Service quality is in accordance with the provisions of the Company, namely using the SOP 7 Service Vocabulary. Programmes that are already running on the Online and Offline shopping system can be improved to achieve fast and precise service to make it easier for consumers to shop quickly without waiting in long queues.
The Influence of Perceived Ease of Use on Online Purchasing Decisions on E-Commerce Shopee in Solokanjeruk District, Bandung Regency
The Shopee E-Commerce application is an online buying and selling site and is one of the e-commerce sites currently developing in Indonesia, including in the Solokanjeruk District area. Even though online shopping has numerous benefits, the complexity of using the website itself, in this case an online shopping site, can be something that can confuse users. So, this research aims to determine the influence of Perceived Ease of Use on online purchasing decisions at Shopee E-Commerce in Solokanjeruk District, Bandung Regency. Knowing the ease of use of Shopee will increase sales at the Shopee marketplace. The method used in this research is quantitative using associative descriptive research. With a population of Shopee application users in Solokanjeruk District of 16,254 people. The sampling technique used was probability sampling with simple random sampling and using the Slovin formula to obtain a sample of 100 respondents. The research results show that Perceived Ease of Use has a significant influence on online purchasing decisions at Shopee E-Commerce in Solokanjeruk District, Bandung Regency. From these results it can be concluded that the null hypothesis is rejected, and the alternative hypothesis is accepted so that "Perceived Ease of Use has a significant influence on online purchasing decisions in E-Commerce in Solokanjeruk District, Bandung Regency"
The Impact That Work Environment, Work Motivation, And Work Discipline Have on The Performance of Hammer Strong Bandung Employees
Hammerstout Bandung is a company operating in the field of fashion (clothes), shirts, jeans, sweatshirts, and jackets targeting the young Bandung market. Hammer Stout Bandung produces and sells its brand. This is through sales offline or online with digital marketing. In the 2017-2020 period, Hammerstout Bandung experienced a decline in production which was indicated to be due to various factors that could influence the employee's performance. This research aims to determine and analyze the influence of work discipline, work environment, and work motivation on the performance of Hammer Stout Bandung employees. The total research sample was 63 respondents who were Hammerstout Bandung employees. Data analysis uses multiple linear regression and hypothesis testing. The study's findings demonstrate that work discipline significantly and favorably affects employee performance at Hammerstouth Bandung. Employee performance at Hammerstouth Bandung is positively and significantly impacted by the work environment. Workplace motivation significantly and favorably affects employee performance at Hammerstouth Bandung. With a combined influence contribution of 84.0%, work environment, work motivation, and work discipline have a considerable impact on employee performance in Hammerstouth Bandung. Other characteristics not included in this research account for the remaining 16.0% of the variation in performance.
Effect Of Debt To Equity Ratio, Price Earning Ratio And Price To Book Value On Stock Returns In The Company PT. Bank Cimb Niaga Tbk Period 2013-2022
This research aims to determine the description and influence of Debt to Equity ratio, Price Earning Ratio, and Price to Book Value on Stock Returns. The object of this research is PT Bank CIMB Niaga Tbk, the method used is descriptive and verification methods with a quantitative approach. The population in this study were ten financial reports of PT Bank CIMB Niaga Tbk for the 2013-2022 period using a sampling technique, namely non-probability sampling, a saturated sample type. The results of this research show that the Debt-to-Equity Ratio, Price Earning Ratio, Price to Book Value, Stock Returns fluctuate, tend to decrease, and are below standard. Based on the results of the determination test, it is known that partially the influence of the Debt-to-Equity Ratio is 13.4%, the influence of the Price Earning Ratio is 5%, the influence of Price to Book Value is 15.7% and the influence of the Debt-to-Equity Ratio, Price Earning Ratio and Price to Book Value simultaneously affect share returns of 58.8%.
Copyright (c) 2024 Journal of Business and Management INABA (JBMI) https://creativecommons.org/licenses/by-nd/4.0
The Influence Of Perceived Benefit And Ease Of Use On Interest In Using The Ovo Digital Wallet
This research aims to determine the influence of perceived usefulness and ease of use on interest in using the OVO digital wallet. This research uses associative research methods with data collection through surveys and non-probability sampling techniques. A total of 100 respondents were taken as samples in this research. The data was then analyzed using multiple linear regression analysis for goodness of fit tests such as the t test, f test, and R2. The research results show that perceived usefulness and ease of use have a positive and significant influence on interest in using the OVO digital wallet. These findings indicate that perceived usefulness and ease of use are the factors that most influence interest in using the OVO digital wallet. Apart from that, the appearance of the features also has an important influence on application usage. An attractive appearance can increase consumer satisfaction and encourage further application use. Therefore, companies must continue to innovate to improve the appearance of application features and beautify them. Apart from the display features, the company must issue various promos, discounts and free vouchers to attract consumers to use the OVO digital wallet application. This can increase interest in using the application and strengthen the company's brand image. Apart from that, companies must consider good quality customer service and ensure that the application can always be used smoothly. Overall, this research provides useful information for companies in developing OVO digital wallet applications. By paying attention to perceived benefits, ease of use, feature display, and promotions, companies can increase interest in using the application.
The Impact of Financial Shock Factor and Financial Well-being Factor on the Resilience of Malaysian B40 Household
The Coronavirus (Covid-19) pandemic that once affected a country in the past has left various impacts, including financial shocks such as job loss, increased healthcare expenses, and heightened financial stress among low-income B40 households in Malaysia. Financial well-being can serve as a turning point to address these financial shocks, with the presence of financial literacy and access to financial services enabling communities to overcome financial crises. In this study, the researcher will examine three main objectives: to assess the financial shock factors and financial well-being factors affecting the resilience of B40 households. Additionally, the researcher aims to explore the relationship between financial shocks and financial well-being and its impact on resilience. Finally, the researcher seeks to find solutions to the issues that arise. This study utilizes data from 102 respondents from the states of Sabah and Terengganu collected through survey questionnaires. Multiple regression analysis using the Statistical Package for the Social Sciences (SPSS) is employed to examine the financial shock and financial well-being factors. Pearson correlation analysis is also used to assess the relationship between these two variables. The study findings indicate that the Covid-19 pandemic is a financial shock factor among B40 households, and financial literacy and access to financial services are financial well-being factors. Both of these factors are interrelated and have an impact on resilience. Based on the results provided, it is hoped that the government will continue to strengthen financial well-being, such as enhancing financial literacy and financial access among B40 households.