Developing Entrepreneurial Innovation And Creativity Competencies Through Strategic Human Resource Management
DOI:
https://doi.org/10.56956/gn48x414Keywords:
entrepreneurial competencies, innovation competency, creativity competency, strategic human capital, social entrepreneurshipAbstract
Micro, Small, and Medium Enterprises (MSMEs) in the food and beverage sector face increasing competitive pressures driven by changing consumer preferences, digital transformation, and the growing demand for sustainable business practices. Entrepreneurial competencies, particularly innovation and creativity, have become strategic human capital that enables MSMEs to maintain competitiveness and ensure business sustainability. This study aims to explore how entrepreneurs develop innovation and creativity competencies as specialized competencies within strategic human resource management in social entrepreneurship-based food and beverage MSMEs. A qualitative approach employing an intrinsic case study design was adopted, focusing on business bread, a social entrepreneurship-based bakery MSME in Subang Regency, Indonesia. Data were collected through in-depth semi-structured interviews, participant observation, and document analysis, and analyzed using an interactive data analysis model involving data reduction, data display, and conclusion drawing. The findings reveal that entrepreneurial competencies are developed through continuous learning processes, accumulated business experiences, and the utilization of social networks. Innovation competencies are manifested in opportunity recognition, product development, social innovation, and adaptive business model creation, while creativity competencies are reflected in product differentiation, digital marketing initiatives, alternative distribution channels, and community empowerment practices. These competencies function as strategic human capital that strengthens competitive advantage and contributes to the sustainability of social entrepreneurship-based MSMEs. The study extends the perspectives of Strategic Human Resource Management, Resource-Based View, and Dynamic Capability Theory by positioning entrepreneurial innovation and creativity competencies as critical drivers of competitive advantage and long-term business sustainability in food and beverage MSMEs.
References
Amijaya, D. T., Ahmadi, R. S., & Avianti, W. (2026). Metode Penelitian bagi Mahasiswa dan Umum. CV Media Sains Indonesia.
Annamalah, S., Abdullah, S. A., Anthonysamy, L., & Ahmed, S. (2026). Case Study Research in Qualitative Inquiry: A Structured Guide to Design, Data Collection and Analysis. Qualitative Research Journal, 1–28.
Arif, M., Hasbi, A., Arifin, M., & Rita, R. (2025). Penguatan Pengalaman Belajar Pelaku UMKM melalui Pelatihan Tata Hidang dan Inovasi Minuman Lokal untuk Mendukung Coffee Shop Berkelanjutan di Kabupaten Pinrang. PADAIDI: Journal of Tourism Dedication, 2(2), 97–107.
Avianti, W., Indah, D. Y., Komariyah, I., & Amruloh, D. A. G. (2026). Peran Kepemimpinan Pemilik UMKM dalam Mengadopsi Sistem Kerja Modern Berbasis Digital (Studi pada UMKM Sektor Kerajinan Tangan di Provinsi Jawa Barat). Jurnal Ekonomi, Akutansi Dan Manajemen Nusantara, 4(3), 577–585.
Basuki, N. (2023). Mengoptimalkan Modal Manusia: Strategi Manajemen Sumber Daya Manusia yang Efektif untuk Pertumbuhan Organisasi yang Berkelanjutan. Komitmen: Jurnal Ilmiah Manajemen, 4(2), 182–192.
Crabtree, B. F., & Miller, W. L. (2023). Doing Qualitative Research. Sage Publications.
Damayanti, P. R., & Sitohang, F. M. (2025). Pengaruh Kompetensi SDM, Motivasi Kerja, dan Kreativitas terhadap Kinerja UMKM Kuliner. Jurnal Ilmu Dan Riset Manajemen (JIRM), 14(6).
Fazal, S. A., Al Mamun, A., Ghazali, A. Bin, & Al-Shami, S. S. A. (2021). Entrepreneurial Competencies and Microenterprises . Sustainability.
Hamka, H., Marjuni, S., & Chahyono, C. (2021). Pengaruh Kreativitas dan Inovasi Terhadap Keberlangsungan Usaha melalui Pelaku Usaha Industri Pengolahan Makanan dan Minuman di Kabupaten Maros. Indonesian Journal of Business and Management, 4(1), 1–6. https://doi.org/10.35965/jbm.v4i1.1190
Harahap, A. P. (2024). Peran Kreativitas dan Inovasi dalam Keberhasilan Kewirausahaan: Tinjauan Literatur. Balance: Jurnal Akuntansi Dan Manajemen, 3(3), 153–161.
Islam, M. M. (2026). Halal Resource-Based View: Exploring the Resource-Based View from Marketers’ Lens. Journal of Islamic Accounting and Business Research, 1–27.
Kraus, S., Breirer, M., & Jones, P. (2021). Individual Entrepreneurial Orientation and Intrapreneurship in the COVID-19 Era. International Journal of Entrepreneurial Behavior & Research, 27(6), 1389–1412.
Land, A., Gruchmann, T., Siems, E., & Beske-Janssen, P. (2022). Dynamic Capabilities Theory. In Handbook of Theories for Purchasing, Supply Chain and Management Research (pp. 378–398). Edward Elgar Publishing.
Maulidan, R., Gunanjar, I., Verinanda, M. R., Syahputra, R., & Herdianti, A. (2025). Pemetaan Literatur Kapabilitas Dinamis pada UMKM di Indonesia: Tinjauan Literatur Sistematis. Sistematis. Creative Research Management Journal, 8(1), 28–43.
Meyanti, I. G. A. S., Sutajaya, I. M., & Sudiarta, I. G. P. (2023). Implikasi Pendidikan Kewirausahaan dalam Membentuk Minat dan Kompetensi Wirausaha. Bisma: Jurnal Manajemen, 9(3), 292–299.
Mitchelmore, S., & Rowley, J. (2020). Entrepreneurial Competencies: A Literature Review and Development Agenda. International Journal of Entrepreneurial Behavior & Research, 26(5), 927–955.
Nagel, P. J. F., & Suhartik, A. (2022). Pengaruh Motivasi, Kompetensi Kewirausahaan dan Kreativitas terhadap Keberhasilan Usaha UMKM Makanan Minuman di Surabaya. In Prosiding Seminar Nasional Hukum, Bisnis, Sains Dan Teknologi, 2(1), 1024–1038.
Nurjanah, N., Sutrisno, S., & Meiriyanti, R. (2023). Pengaruh Motivasi, Inovasi, dan Kompetensi terhadap Keberhasilan UMKM dengan Kemampuan Usaha sebagai Variabel Intervening. Jurnal Rimba: Riset Ilmu Manajemen Bisnis Dan Akuntansi, 1(3), 143–152.
Pou, R. S., Muhammad, I., & Kadir, M. I. (2026). Human Resource Management Practices and Challenges in Rural MSMES: A Case Study in Sakti Village, South Bolaang Mongondow. Journal of Economic, Business, and Administration (JEBA), 7(1), 28–41.
Puspitasari, C., Rezki, N. N., Nurprikhantika, I., Fadila, M. W., & Musdar, M. A. (2026). Human Centered Design dan Kapabilitas Dinamis dalam Sistem E-Government. In Prosiding Seminar Nasional KONSTELASI, 3(1), 319–330.
Quientania, F. R., Games, D., & Rahman, H. (2025). Orientasi Kewirausahaan, Kinerja Inovasi, dan Transformasi Digital: Peran Kapabilitas Dinamis. Paradoks: Jurnal Ilmu Ekonomi, 8(4), 154–170.
Ramadhani, M. A., Setiawan, Z., Fadhilah, N., Istiqamah, S. H. N., Adisaputra, A. K., Sabarwan, D. N., Maranjaya, A. K., & Tawil, M. R. (2023). Manajemen Sumber Daya Manusia: Mengoptimalkan Potensi dan Kinerja Organisasi. PT Sonpedia Publishing Indonesia.
Razmdoost, K., Alinaghian, L., & Linder, C. (2020). New Venture Formation: A Capability Configurational Approach. Journal of Business Research, 113, 290–302.
Sartika, G. (2024). Peran Strategis Manajemen Sumber Daya Manusia dalam Mendukung Keberlanjutan Organisasi melalui Penerapan Triple Bottom Line. Jurnal Ekonomi Dan Bisnis STIE Bisnis Internasional Indonesia (BII), 4(1), 177–188.
Singh, N., Benmamoun, M., Meyr, E., & Arikan, R. H. (2021). Verifying Rigor: Analyzing Qualitative Research in International Review. International Marketing Review, 38(6), 1289–1307.
Subagyo, S., Ernestivita, G., & Suhendra, E. S. (2021). Peran Entrepreneurial Marketing dalam Memediasi Kompetensi Sumber Daya Manusia dan Inovasi untuk mencapai Keunggulan Kompetitif. Jurnal Nusantara Aplikasi Manajemen Bisnis, 6(2), 166–183. https://doi.org/10.29407/nusamba.v6i2.16246
Syafira, Y., & Sinta, Z. K. (2026). Kajian Teori Resource Based View (RBV) dalam Membangun Keunggulan Kompetitif Berkelanjutan. Jurnal Ilmiah Mahasiswa Akuntansi, 6(1), 21–29.
Troise, C., Santoro, G., Jones, P., & Bresciani, S. (2024). Small and Medium Enterprises and Sustainable Business Models: Exploring Enabling Factors for Adoption. Journal of Management & Organization, 30(3), 452–465.
Wijaya, A. R., & Wardah, S. S. (2025). Analisis Human Resource Accounting pada UMKM dalam Meningkatkan Efesiensi: Studi Kasus Batik Tatsaka. PESHUM: Jurnal Pendidikan, Sosial Dan Humaniora, 4(2), 2177–2202.
Yuwono, M. A., & Vaddhano, N. (2025). Mengembangkan Keunggulan Bersaing UMKM melalui Enterprise Risk Management dan Kapabilitas Dinamis di Surabaya dan Lampung. Journal of Entrepreneurial Studies, 2(1), 16–39.
Downloads
Published
Issue
Section
License
Copyright (c) 2026 Widiya Avianti, Endang Pitaloka, Lusi Suwandari
This work is licensed under a Creative Commons Attribution-NoDerivatives 4.0 International License.
