Vol. 3 No. 2 (2024): Volume 3 Number 2, December 2024

All articles in this issue (5 articles) were authored/co-authored by 13 authors from 4 institutions and 2 countries of origin (Nigeria and Indonesia).

DOI: https://doi.org/10.56956/jbmi.v3i2

Published: 2024-12-30

Articles

Marketing Communication Effect on Customer Relationship-A New Paradigm Shift in Customer Satisfaction: Evidence from Nigerian Airline Industry

Adeyemi Abdulwasiu Adebayo

66-83
- PDF
Competitive Advantage Analysis Of MSMES In The Culinary Sector: Reviewing The Influence Of Market Orientation And Green Supply Chain Management

Acai Sudirman, Onita Sari Sinaga, Julyanthry Julyanthry, Ernest Grace

84-100
- PDF
Live Streaming Sales, Trust, Content Marketing Tiktok Application and Consumer Buying Interest

Budi Suryowati, Nur Mila Chofifah

101-114
- PDF
The Influence Of Creative Economic Development On The Tourism Attraction Of Semarang City

Indra Tri Saputra, Dina Yulia Wijaya, Muhammad Syahrudin

115-126
- PDF
Implementation Of Marketing Strategies To Increase Sales At The Color Master Paint Shop

Suci Komala Dewi, Muhammad Syahrudin

127-136
- PDF

Vol. 3 No. 2 (2024): Volume 3 Number 2, December 2024

Articles

Marketing Communication Effect on Customer Relationship-A New Paradigm Shift in Customer Satisfaction: Evidence from Nigerian Airline Industry

Competitive Advantage Analysis Of MSMES In The Culinary Sector: Reviewing The Influence Of Market Orientation And Green Supply Chain Management

Live Streaming Sales, Trust, Content Marketing Tiktok Application and Consumer Buying Interest

The Influence Of Creative Economic Development On The Tourism Attraction Of Semarang City

Implementation Of Marketing Strategies To Increase Sales At The Color Master Paint Shop

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