PENGARUH KUALITAS SISTEM APLIKASI DANA SEBAGAI ALAT PEMBAYARAN

Abstract

In Indonesia, the creation of payment instruments is expanding quickly. Starting from cash payment methods to non-cash payment methods. Nowadays, electronic money storage technology, or E-Wallets, has become a very practical non-cash payment method to use. A popular private digital payment service provider in Indonesia is the Dana app. With the increasing popularity of Dana application users, to ensure that users are satisfied with application services and system quality, user satisfaction must be prioritized. The data source for this research comes from questionnaires distributed to students and college students who use Dana. Four on a Likert scale means highly agree, three agree, two disagree, and one strongly disagree. After that, the SEM-PLS method was used to analyze the survey data. Additionally, tests of the structural model/inner model and the measurement model/outer model were carried out. The results showed that hypotheses I and II were accepted.